Starmark

Personalized Search Results – The end of SEO as We Know it

183
Personalized Search Results – The end of SEO as We Know it

    As Google continues to improve it’s personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.

    Local Search: The Social Evolution

    182
    Local Search: The Social Evolution
    • Optimization

    Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution!

    The Internet of Things, preparing for the next generation of the Internet

    181
    The Internet of Things, preparing for the next generation of the Internet
    • Advertising

    • /
    • Interactive

    At CES this month, there were 900 exhibitors promoting the Internet of Thingsalso know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”

    As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well.

    Facebook Ad Targeting Core Changes

    180
    Facebook Ad Targeting Core Changes
    • Advertising

    In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.

    The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget.

    How iOS 8′s ‘Flat Design’ is changing the world!

    179
    How iOS 8′s ‘Flat Design’ is changing the world!
    • Branding

    With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past.

    Native Mobile App or Responsive Web Design?

    178
    Native Mobile App or Responsive Web Design?
    • Mobile

    In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website.

    HTTPS Becomes Ranking Signal for Google’s Algorithm

    177
    HTTPS Becomes Ranking Signal for Google’s Algorithm
    • Optimization

    HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.

    Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.

    Banner Advertising is Not Dead

    176
    Banner Advertising is Not Dead
    • Advertising

    Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016.

    Marketing to Millennials: The Power of Stranger

    175
    Marketing to Millennials: The Power of Stranger
    • Advertising

    As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands.

    Using Twitter for PR Outreach

    174
    Using Twitter for PR Outreach
    • Public Relations

    • /
    • Social

    Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.

    To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.