Three ways to improve the prospect’s experience

September 15, 2014

Reprinted from South Florida Business Journal

Most marketers have accepted the fact that getting prospective buyers’ attention is no longer a process of bold interruption, but the intrigue of education and information. In that process, most send prospects to their organizations’ websites or landing pages for more information.

Five ways mobile commerce can increase sales

August 19, 2014

Reprinted from South Florida Business Journal.

Today’s cashless society is not about plastic anymore. It’s on your smartphone or tablet, whether you are a consumer or a business. And the sooner you get onboard, the sooner you will experience what some businesses claim to have achieved: increased revenue.

Control Your Message on Social Media with FanWise!

July 31, 2014

Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise not only fuels that influence, but also offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. The innovative technology just rolled out in Dallas-Fort Worth and will launch this August in Atlanta, offering brands an expanded reach and more implied endorsements.

Competitive Advantage Three ways to power up mobile marketing

July 22, 2014

Reprinted from South Florida Business Journal

Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017.

Starmark is proud to announce 3 new members to our all-star team

June 25, 2014

Jeremy Schwartz is the vice president of digital marketing. In this role he helps all clients with their digital marketing plans and serves as a business analyst. His technical background enabled him to serve previously as the lead developer at Starmark. Today, Jeremy works with clients to apply their overall business goals and objectives to the online world. Jeremy translates this information for our creative and programming teams to ensure their quality digital work helps our clients meet their goals.

Baseline metrics CEOs need for online brand oversight

June 11, 2014

Reprinted from South Florida Business Journal.

Great CEOs have a vision of their companies’ futures based on understanding the needs and desires of their stakeholders and customers. Today’s business leaders also need a clear understanding, not only of the future, but the precarious position of their brands today, even moment by moment, online.

Starmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award

May 14, 2014

On the heels of winning the “Best of Show” Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by the American Advertising Federation in its 4th District (Florida and the Caribbean) for 2013/2014.

Starmarkers joined MIASF for private viewing of Artists for Conservation exhibit at Nova Southeastern University

May 12, 2014

On May 14, Starmarkers joined MIASF (Marine Industries Association of South Florida) for the private viewing of the Artists for Conservation exhibit at Nova Southeastern University. MIASF invited its board of directors, Marine Industry Day sponsors and guests to take a sneak peek at this new world-class cultural event. This was the very first viewing of the Artists for Conservation exhibit in Fort Lauderdale. The 57-piece collection shares the important message about what needs to be done to help conserve our natural resources. All artwork sales benefit wildlife conservation – a great kickoff to MIASF’s Marine Industry Day celebration.

Starmark Client Copa Airlines Announces New Nonstop Flights!

May 1, 2014

Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday.

Starmark’s Creative Honored with 6 Addy Awards from the Fort Lauderdale ADFED

March 19, 2014

Fort Lauderdale based integrated marketing agency Starmark has received six awards, including four gold, at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards.

For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea.

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