Starmark’s Creative Honored with 6 Addy Awards from the Fort Lauderdale ADFED

March 19, 2014

Fort Lauderdale based integrated marketing agency Starmark has received six awards, including four gold, at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards.

For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea.

Starmark helps Greater Fort Lauderdale bring a taste of the tropics to New York

January 27, 2014

Integrated marketing agency Starmark is driving the creative behind the Greater Fort Lauderdale Convention & Visitors Bureau’s “The beach looks good on you” campaign and special events. Starmark is known for its unique “Brand Bridging” approach to experiential marketing, which provides opportunities for potential customers to interact with a brand and share the experience socially. In addition, Starmark’s patent-pending FanWise™ technology will be featured at special events in a vending machine filled with Hello Sunny sunglasses.

FanWise heads to NYC

January 21, 2014

When the Greater Fort Lauderdale Convention and Visitors Bureau unveils its festivities in New York City next week, a vending machine filled with Hello Sunny sunglasses will help brand the experience. The machine will dispense the sunglasses for free, thanks to Starmark’s patent-pending FanWise™ technology installed inside.

Three megatrends to help your business compete in 2014

January 6, 2014

Reprinted from the South Florida Business Journal

Three megatrends in marketing and communications will be growing at lightning speed in 2014. Taking part in these growing waves of opportunity can reap big rewards for early adopters.

eTip Turns Five

December 16, 2013

Five years ago today, Starmark began posting eTips, our research and recommendations for today’s marketer. Three books and 153 eTips later, we wanted to look back at our original five posts and see how our ideas have held up over time.

Starmark celebrates the season with clients and friends

December 10, 2013

On December 5, Starmark celebrated the warmth of the season at its downtown Fort Lauderdale headquarters. The evening provided an opportunity for Starmark to thank all its clients and reflect on the year’s achievements.

In her remarks, Starmark President Jacqui Hartnett said, “We are grateful for the success of Starmark and our client partners over the past year, and we’re excited about the year to come.”

Click here to view more holiday photos.

Twitter packs more business-building power into every tweet

December 6, 2013

Reprinted from the South Florida Business Journal.

The majority of C-suite executives may not have embraced tweeting themselves, but they cannot ignore what is becoming one of the web’s most powerful business tools.

From Teenage Immigrant to AlphaStaff CEO

November 13, 2013

Reprinted from

“Decide what you want. Discover what the customer wants. Deliver plus one.” Those aren’t just principles from one of Cristina Allan’s favorite books.

Starmark: Meet our Stars

November 11, 2013

Who is Starmark? Who are the stars that brighten our galaxy with their Big Ideas? Let us show you and be sure to read more about who we are and what fuels our passion to create the Big Ideas!

Get onboard with the boat show’s social media coverage

November 4, 2013

Reprinted from South Florida Business Journal.

While few events are as large as the Fort Lauderdale International Boat Show, it provides a great opportunity to observe and participate in the good and not-so-good use of social media. And, it’s in Fort Lauderdale through Monday – #FLIBS, for those of you who want to start reading and sharing the tweets.

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