Starmark

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Are You Prepared to Meet the Next Generation on Video?

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Are You Prepared to Meet the Next Generation on Video?
  • Social

It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic?

Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors.

Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.

A Digital First Mindset for Earned Media

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A Digital First Mindset for Earned Media
  • Optimization

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  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

Online Reputation Management at your Fingertips

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Online Reputation Management at your Fingertips
  • Public Relations

You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more.

Plan Your Next Meeting with the Push of a Button Using the New Bonnet Creek App

March 18, 2014

The challenge is a common one: You’re looking to have a meeting at the best resort in Orlando – just minutes from all the attractions and activities. But, you’re struggling with the time and travel required to visit in person. The solution: Check out the apps Starmark built for the Hilton Orlando Bonnet Creek complex and the luxury Waldorf Astoria Orlando resort.

Where To Start: Know Thy Customer

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Where To Start: Know Thy Customer
  • Advertising

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.

Starmark Makes Waves With New Port Everglades ‘Splash’ Video

March 11, 2014

Port Everglades’ new world-class cruise industry video debuted March 11 at Cruise Shipping Miami (CSM), the leading international exhibition and conference serving the cruise industry by bringing together buyers and suppliers for a week of networking, sourcing and education. Produced in partnership between Starmark, Port Everglades and LP Media, the 3-minute video highlights the Port’s “advertising campaign with splash water theme” and employs refreshing new technologies and special effects that brand Port Everglades as South Florida’s “Powerhouse Port.”

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

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