July 17, 2014
The Loews Miami Beach Hotel asked Starmark to create a video designed to showcase their luxury property and prime location to the meeting planning industry. Often requested by corporate and incentive planners, the hotel did not have an existing multimedia component to support these needs. The strategy was to create an appealing meetings video that would bring the Loews Miami Beach Hotel to life in a vibrant and engaging manner.
Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.
July 9, 2014
The Gardens Mall is a luxurious super-regional shopping center in Palm Beach Gardens, Fla., featuring more than 160 world-class retail specialty shops and restaurants. The Forbes Company, owner and manager of the mall, sought to establish the mall as a fashion leader with exceptional customer service, and the new website launched by Starmark does just that.
Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.
What does it mean for me or my business?
Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.
So what is Google Authorship and Author Rank? What does it mean for me or my business?
It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.
How can Google Analytics know what’s best for my business or my client’s business?
June 11, 2014
Reprinted from South Florida Business Journal.
Great CEOs have a vision of their companies’ futures based on understanding the needs and desires of their stakeholders and customers. Today’s business leaders also need a clear understanding, not only of the future, but the precarious position of their brands today, even moment by moment, online.
June 10, 2014
Starmark recently created and launched a new website for the Marine Industries Association of South Florida (MIASF), the largest trade organization in the Southeast United States dedicated to promoting, protecting, and growing the 90,000 middle-class marine related jobs in Broward County and 107,000 jobs regionally.
It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.
What does this mean for you?