Facebook continues to enhance its platform and update the way users interact with brands. One recent upgrade is called Rich Stories, which is changing the look of users’ news feeds. For marketers, the directive is clear: Get visual!
Continue reading ‘Facebook Enhancements: A picture is worth 1,000 likes’
Starmark’s Chief Interactive Officer and all-around digital guru Brett Circe will be presenting at the Social Media Crash Course that runs from 8:00 – 11:30 a.m. on June 26. Brett will be speaking about what Facebook’s timeline and enhancements mean for business. The Social Media Crash Course is sponsored by the South Florida Business Journal. Register today because these events sell out quickly. Continue reading ‘Starmark Presents at Social Media Crash Course’
Clients often ask their social media managers about how many people their brand is reaching on Facebook. Facebook provides two answers to this question.
Continue reading ‘Just how much do your Facebook friends ‘Like’ you?’
For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a vital tactic for claiming high Google rankings.
Continue reading ‘Leverage social media for SEO results’
One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even political pressure to effect change. Companies may rightly determine that their business’ long term interests are best served by agreeing to a group’s demands. However, if a company believes that certain demands pose a threat to its business, there are important considerations regarding how to respond.
Continue reading ‘Crisis Management with Activist Groups: How to Respond’
Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
Brands caught deleting unfavorable comments from their social media properties have compounded their troubles. Attention is drawn to the negative comment, the brand appears to have no meaningful response, and the company now has a reputation for social media censorship. A brand known for discouraging social media dialogue may as well have no social media at all.
Continue reading ‘Clear Social Media Commenting Policy’
The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.
Continue reading ‘‘Click Here’ makes an SEO Comeback’
Organizations and brands should maximize their own social media channels to engage with their patrons and customers. However, detractors intent on criticizing, attacking or being downright disruptive can create a number of challenges for companies striving to maintain a positive narrative.
Continue reading ‘How to engage with social media detractors’
