When blogging for your business, you are not only representing yourself, you are representing the brand for which you blog. With that said and because it is critical to follow established guidelines in the bloggersphere, as well as the industry, we have prepared these guidelines to keep you on the right track. Remember, be yourself, be truthful and most of all, be authentic.
Business Bloggers Cheat Sheet is the sixth “Cheat Sheet” in a series produced by Starmark. If you like what you see, please also check out our Web Design Cheat Sheet, Branding Today Cheat Sheet, Mobile Marketing Cheat Sheet, Twitter for Business Cheat Sheet, and our Social Bookmarking Cheat Sheet.
Best practice is a coined expression or neologism used to designate a technique, method, process, activity, incentive, or reward which is regarded as more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance. The idea is that with proper processes, checks and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. —Wikipedia
Continue reading ‘Best Practices of Web Design Cheat Sheet’
In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.
Continue reading ‘Branding Today Cheat Sheet’
How would you like to get your message out to 4.6 billion people? That’s the number of mobile devices out there today, and each and every one of their users could be a potential customer. From texting to tagging to custom applications, there are numerous options for businesses to communicate to consumers with personalized messages, location-based promotions and discounts, and mobile barcodes for instant access to related content — to name a few.
Continue reading ‘Mobile Marketing Cheat Sheet’