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Online Reputation Management Cheat Sheet
Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. —Wikipedia
In the past, the “earned media” (word-of-mouth) process consisted mostly of Public Relations, press events and clipping services distributing one-way communications to consumers who received this onslaught through magazines, TV and radio. However, today’s earned media process has taken on a life of its own allowing for two-way communication thanks to Facebook, Twitter, YouTube et al. Now, more than ever, it is critical to maintain constant vigilance across the proliferation of communication streams to protect your brand’s reputation. To help you manage the effectiveness of your online communication, we’ve developed cheat sheet that outlines the process for you.
Online Reputation Management is the seventh “Cheat Sheet” in a series produced by Starmark. If you like, see below for a list of others you may find useful.