The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.
Continue reading ‘‘Click Here’ makes an SEO Comeback’
Reprinted from the South Florida Business Journal
Marketers are learning that the impact of what you tell your customers about your brand or company is strongly influenced by when you tell it to them.
The television commercial that interrupts a favorite evening program or sporting event might not be nearly as well received as the drive-time radio spot that entertains in transit.
For many years, advertisers blasted away at audiences, with features or benefits of the offering, with the main goal of firing at and hitting the target as many times as possible.
Today, the concentration has shifted from “hitting” to “embracing” the target audience at moments in their daily experience when they will welcome the message. Likewise, the tone and content of the messaging must match the time and place it is delivered.
Among the most welcomed times to “embrace” potential customers is … Read more.
Organizations and brands should maximize their own social media channels to engage with their patrons and customers. However, detractors intent on criticizing, attacking or being downright disruptive can create a number of challenges for companies striving to maintain a positive narrative.
Continue reading ‘How to engage with social media detractors’
Fort Lauderdale based integrated marketing agency Starmark received more than a dozen honors at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards this past weekend. Continue reading ‘Starmark’s Creative Recognized by Fort Lauderdale Advertising Federation with 14 Awards’
A well-designed logo, compelling mission statement, and a personality to match can play a big role in how you are perceived in the social media spheres; and ultimately launch your organization into the global arena. With the introduction of new social media channels practically everyday, it’s important to create a compelling first impression with your fans, followers, circles, etc., and then incite them to engage with you. Equally important is weaving together your brand across all social media platforms so there is a consistent message regardless of where your customers engage with you.
Continue reading ‘Social Media Branding: Creativity & Integration’
Reprinted from South Florida Business Journal
If your organization is like many, you probably prepared and approved your marketing and media program for 2013 a couple of months ago. Retailers review the program at least monthly, but for other types of organizations, the program often goes on autopilot with a quarterly review, even if you get a weekly spreadsheet with results.
For businesses in the professional and service industries, quarterly used to be enough. We all know that isn’t so today, but how do busy senior managers make time to monitor their tactical communications performance, particularly with the advent of social media? Continue reading ‘Three key ways to assure winning plays in the Social Super Bowl’
Goodbye Chilly and Hello Sunny New York City!
Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau (GFL) teamed up once again with a campaign that turned up the heat in NYC today, and they’ll do it again in London on January 22 and wrap up in Chicago on February 6. Designed to warm up the frozen north and drive visitation to Fort Lauderdale, the “Goodbye Chilly. Hello Sunny” special events will transform these cities into a tropical paradise for the day complete with palm trees, beach sand and Florida sunshine! Plus, a beach on wheels with bikini-clad sunbathers enjoying the day under the Florida sunshine! Continue reading ‘Hello Sunny Heats Up Rockefeller Center’
Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived. If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!
Primarily, there are three Mobile Commerce categories that generate incremental sales:
Continue reading ‘Mobile Commerce Drives Sales’
Reprinted from South Florida Business Journal – Peggy Nordeen
Every businessperson would invest in advertising and media if they could know the return in advance of the spend. In the case of businesses with established brand equity, the effort and expense to bring reasonable returns will most likely be more predictable and less costly than a new brand introduction. However, market conditions and message delivery systems are constantly changing, and even established businesses feel out of control when faced with the question of “where to spend” their media budgets. Continue reading ‘ROI, value, brand equity: Media budgets that count for 2013′
You’ve probably heard the buzz about Klout, but what does it all mean? Klout measures your online “social influence” based on your ability to drive interaction action across the social web. Your Klout score falls on a scale between 1-100 and rates your ability to engage and influence your friends and followers in a variety of social interactions. If you have a Twitter account, then you have a Klout score. Do you know yours?
Continue reading ‘How much ‘Klout’ do you have?’
