Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors. Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.
2014: The Year Of Prankvertising
  • Advertising

  • /
  • Social

"Prankvertising", as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

March 19, 2014

Fort Lauderdale based integrated marketing agency Starmark has received six awards, including four gold, at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards. For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea.