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Read anything good at 30,000 feet, lately?  If you’ve flown US Airways recently, your reading material may have included “Keys to the City of Kissimmee,” a nearly 20-page spotlight on the Heart of Florida destination in the January 2010 US Airways magazine. The feature is full of beautiful photos and great information all about Kissimmee and Osceola County, including the city’s history; residential and commercial growth; and full plate of attractions, natural wonders, activities and proximity to theme parks, beaches and other must-see Central Florida spots.
Continue reading ‘Kissimmee Soars With In-Flight Magazine Feature’

On January 23rd, Starmark client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) launched their weeklong “Sunny in the City” campaign in Manhattan. Complete with more than 300 taxi toppers; a Times Square billboard; the Beachmobile and 10 wrapped, flip flop-topped SUVs, this was a full-force push in NYC, Greater Fort Lauderdale’s top feeder market.

Continue reading ‘“Sunny in the City” Campaign Launches in Manhattan’

Starmark and client IMA Yachts recently had the pleasure of christening an elegant new brand identity suite and website for this leading firm in the international super yacht industry. This new branding reflects the evolution of a respected Fort Lauderdale company, International Maritime Associates, LLC, into a new entity.

Continue reading ‘IMA Yachts Christens a New Website and Branding Suite’

Hello!

Like you, I’m sure, we’re glad 2009 is coming to a close and we look forward with great optimism to 2010.

Now that I’m into my sixth month at Starmark, I thought I’d introduce you to our agency and the talented integrated team I’m now part of. As we propel forward into 2010, I’d like to share this newsletter as part of our efforts to keep you aware of who we are and what our talented teams are up to. We’ll also showcase the client brand work we’re doing — from strategy and conception, to execution across all consumer intersections (especially digital).

Continue reading ‘Happy Holidays from Starmark’

Our team loves the opportunity to bring fresh marketing innovations to our clients, to give them the opportunity to be on the forefront of something cool. And whether you call it a snap tag, scan tag, mobile tag, MS tag or QR tag, this technology is definitely cool.

As agency of record for the Greater Fort Lauderdale Convention & Visitors Bureau, Starmark was able to “wow” the client with the possibilities scan tags can provide. Select ads from the 2010 Greater Fort Lauderdale campaign will now feature a snap tag, which is a small graphic square resembling a colorful bar code.

Continue reading ‘The Greater Fort Lauderdale CVB Tests the Waters with Snap Tags in Ads.’