Reprinted from South Florida Business Journal – Peggy Nordeen
While other social media platforms are addictive, perhaps Pinterest has the most potential to lead the pack. Certainly, its massive growth in less than two years – to over 60 million users pinning their favorite things to their personal virtual boards – is an amazing feat. This meteoric rise makes Pinterest the No. 3 social network, after Facebook and Twitter.
The fact that more than 80 percent of those pins are re-pins proves it to be a remarkable viral selling opportunity. Those who have never touched a pin can objectively look from afar in awe of the fascination of its success. Still, statistics tell us nearly 80 percent of marketers are hesitant to jump in.
Frankly, right now, to a savvy marketer, Pinterest should be like a piece of clay in a potter’s hand. It gives you new power to create sales. Just try to sign onto Pinterest and resist clicking on/pinning some of the beautiful, interesting and quirky images that come your way. Pick a category and the visually exciting chaos starts to hone in on your specific interests. Start to follow some you really like. You’re hooked.
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