If you're looking for keen South Florida marketing insights that apply nationwide, you're in the right place. Starmark CEO and founder, Peggy Nordeen, has been a regular contributor of marketing thought leadership for the South Florida Business Journal since 2013. Each month, she offers information and practical marketing advice for South Florida businesses – and businesses nationwide. Perhaps no surprise from the woman and the company who created the world's first computer-driven marketing database, Peggy's Business Journal articles offer advice and counsel on making better decisions through data and taking advantage of the emerging trends in marketing technology. Read her latest local and nationally syndicated contributions here, and sign up for our regular updates to get them straight to your inbox.
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News and Awards
Digital ad numbers skyrocket with demand
As vaccines roll out, there are sectors of the economy roaring back to life, and digital advertisers are going to…
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Apple podcast subscription entry signals growing audio popularity
Podcast popularity has more than doubled during the pandemic, with over 2 million active podcasts now available online. Along with…
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Surviving the looming data cookie crunch
While companies fight through pandemic turmoil and consumers spend more time with their devices, technology platforms are focusing on future…
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Voice-first apps and podcasting take center stage
Reprinted from South Florida Business Journal. Digital communications are changing at lightning speed. And for marketers, that means there’s always…
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