Starmark

Banner Advertising is Not Dead

176
Banner Advertising is Not Dead
  • Advertising

Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016.

Marketing to Millennials: The Power of Stranger

175
Marketing to Millennials: The Power of Stranger
  • Advertising

As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands.

Using Twitter for PR Outreach

174
Using Twitter for PR Outreach
  • Public Relations

  • /
  • Social

Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.

To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.

Is Your Business Mobile Ready?

173
Is Your Business Mobile Ready?
  • Mobile

  • /
  • Social

It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?

Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”

Today, the Internet is just part of the equation. Enter mobile devices —

Using Vine for Marketing

172
Using Vine for Marketing
  • Mobile

  • /
  • Social

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video.

Is SoLoMo part of your integrated marketing strategy?

171
Is SoLoMo part of your integrated marketing strategy?
  • Mobile

Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.

Facebook limits Auto-Posters

170
Facebook limits Auto-Posters
  • Social

Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.

What does it mean for me or my business?

Boost Your SEO with Google Authorship

169
Boost Your SEO with Google Authorship
  • Optimization

  • /
  • Social

Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.

So what is Google Authorship and Author Rank? What does it mean for me or my business?

Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?

168
Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?
  • Analytics

It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.

How can Google Analytics know what’s best for my business or my client’s business?

Facebook Brand Pages increase Visibility with Page Tagging

167
Facebook Brand Pages increase Visibility with Page Tagging
  • Social

It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.

What does this mean for you?