Mobile Advertisting Effectiveness

5/11

With mobile ad spending on the rise, largely due to the increasing smartphone and tablet usage, so to is the effectiveness of mobile ads which are now beginning to outperform their online display counterparts. Continue reading ‘Mobile Advertisting Effectiveness’

Introduction to Google Analytics Visitors Flow

5/4

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Traffic figures alone really don’t reveal much about what is going on with your website. “Flow Visualization” is a Google Analytics tool that allows you to analyze and optimize traffic flow on your website through graphs. This will help you better optimize your visitor experience by showing the ways that visitors use your website. Continue reading ‘Introduction to Google Analytics Visitors Flow’

The Gamification of Marketing

4/26

The term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer? Continue reading ‘The Gamification of Marketing’

Using Goals in Google Analytics

4/18

Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior. Continue reading ‘Using Goals in Google Analytics’

Perfect Passwords are the First Step to Data Security

4/11

About a year ago LinkedIn asked everyone to change their passwords due to a data breach at a completely separate site. How are these related? LinkedIn knows people use the same password for multiple accounts to make it easier to remember. Therefore, a breech at one site leaves other sites vulnerable. Continue reading ‘Perfect Passwords are the First Step to Data Security’

Mobile Apps Drive Social Sharing

4/5

All great social applications do one thing right – make it easy to share. “Ease of use” is key for all websites and mobile applications especially when you add social media into the mix. Some great mobile applications doing it right are: Continue reading ‘Mobile Apps Drive Social Sharing’

Starmark Strategists Collaborate on 2nd eTip Book

4/4

Does Google+ stand a chance against Facebook? What’s an SMP and how do you make one? How do you handle a crisis via social media? These questions and more are answered in Starmark’s 50 More Winning eTips Every Marketer Must Know. Continue reading ‘Starmark Strategists Collaborate on 2nd eTip Book’

Pinterest Re-defines the Social Media Landscape

3/29


There’s a new social media network in town that’s changing the landscape for individuals and businesses alike! Named #5 on Hitwise’s “Top 10 Social Networks,” Pinterest is a virtual bulletin board that allows you to post or “pin” images with links, organize them into “bulletin boards” and share them with your followers and the Pinterest universe. Continue reading ‘Pinterest Re-defines the Social Media Landscape’

5 Key Features of the Facebook Timeline

3/21

The Facebook Timeline provides a greater opportunity for brands to showcase their identity, highlight milestones and important news and organize content on their page. If utilized effectively, the Facebook Timeline can be a powerful owned asset that will complement your company’s marketing efforts. Continue reading ’5 Key Features of the Facebook Timeline’

Instagram 101 — Express Yourself

3/13

Haven’t heard of Instagram? It’s one of the fastest growing photo sharing applications to hit social media. What makes Instagram stand out is its user-friendly and convenient platform that allows you to snap and share photos instantaneously with all of your friends. And, it’s free! But what makes it really special is its presentation of the photos that harkens back to the days of the Kodak Instamatic and Polaroid cameras by keeping your photos confined to the classic square shape. Continue reading ‘Instagram 101 — Express Yourself’

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