One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even political pressure to effect change. Companies may rightly determine that their business’ long term interests are best served by agreeing to a group’s demands. However, if a company believes that certain demands pose a threat to its business, there are important considerations regarding how to respond.
Continue reading ‘Crisis Management with Activist Groups: How to Respond’
Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.
Continue reading ‘‘Click Here’ makes an SEO Comeback’
Organizations and brands should maximize their own social media channels to engage with their patrons and customers. However, detractors intent on criticizing, attacking or being downright disruptive can create a number of challenges for companies striving to maintain a positive narrative.
Continue reading ‘How to engage with social media detractors’
Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived. If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!
Primarily, there are three Mobile Commerce categories that generate incremental sales:
Continue reading ‘Mobile Commerce Drives Sales’