Starmark

Is SoLoMo part of your integrated marketing strategy?

171
Is SoLoMo part of your integrated marketing strategy?
  • Mobile

Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.

Facebook limits Auto-Posters

170
Facebook limits Auto-Posters
  • Social

Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.

What does it mean for me or my business?

Boost Your SEO with Google Authorship

169
Boost Your SEO with Google Authorship
  • Optimization

  • /
  • Social

Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.

So what is Google Authorship and Author Rank? What does it mean for me or my business?

Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?

168
Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?
  • Analytics

It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.

How can Google Analytics know what’s best for my business or my client’s business?

Facebook Brand Pages increase Visibility with Page Tagging

167
Facebook Brand Pages increase Visibility with Page Tagging
  • Social

It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.

What does this mean for you?

2014: The Year Of Prankvertising

166
2014: The Year Of Prankvertising
  • Advertising

  • /
  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Are You Prepared to Meet the Next Generation on Video?

165
Are You Prepared to Meet the Next Generation on Video?
  • Social

It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic?

A Digital First Mindset for Earned Media

164
A Digital First Mindset for Earned Media
  • Optimization

  • /
  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Online Reputation Management at your Fingertips

163
Online Reputation Management at your Fingertips
  • Public Relations

You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more.

Where To Start: Know Thy Customer

162
Where To Start: Know Thy Customer
  • Advertising

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.