Jan 13, 2011

The Future of Mobile Tags

The Future of Mobile Tags
BY Brett Circe

Mobile Marketing

You may know that Starmark has been on the forefront of the industry using mobile barcodes (like the QR code and Microsoft Tag) since early 2009. We have published blog posts on the subject and written a case study about using tags with Greater Fort Lauderdale which was published on the Microsoft Showcase. This week a major, comprehensive report about the future of mobile tagging was released by PSFK (shown below). This report does a great job of not only provoking one to imagine the possibilities of mobile tags, but also highlights select creative ways companies are already using tags in a variety of mediums and campaigns. Starmark is honored to be showcased in this report for the successful and creative work we did collaboratively with Greater Fort Lauderdale. The GFL campaign is recognized as an innovative use and early adaptation of this efficient and effective tyechnology. and now dominating leader and early adopter of this technology. Mobile tags are a smart, interactive and mobile savvy way to fuether support the overall creative strategy of any marketing campaign. If you want to make a powerful impact and be on the forefront of mobile and online marketing with us, call Starmark today at 954-874-9000.