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Better data science delivers greater marketing efficiency

Better data-driven business decisions lead to better business. Period. That's the principle Starmark applies to our data science practice. We create campaigns that convert more prospects and deliver better return on marketing by using predictive analytics, customer modeling, propensity modeling and media attribution.

We've applied our data science expertise to recruit and retain students at Broward College, to develop customer profiles and target media for Elegant Hotels & Resorts and to create fully integrated lead generation campaigns for technology leaders.

Let us show you how data-driven decision-making can improve marketing efficiency for your company.

CASE STUDY

  • $1B+ Valuation

    By building a customer ecosystem for Play+

    CASE STUDY
  • 2.4X ROI

    Predictive Analytics for Successful Acquisitions

    CASE STUDY

Making Data Science brands shine

A Website Re-Do as Stunning as the Destination It Represents

Starmark has been agency of record for the Amelia Island Convention & Visitor Bureau for three years. In that time,... View Article

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Creating more Play+ fans with an entirely new customer data ecosystem

Great things are possible when you really know your customers. And that’s the power we unleashed for Sightline Payments —... View Article

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Creating 100K new Play+ fans during playoff season

Starmark teamed up with Sightline Payments to create more than 100,000 new Play+ accounts during four months of NFL playoffs.... View Article

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Generating charter school enrollment leads for the 2020-2021 year

Charter Schools USA and Starmark worked together to carry out a successful integrated lead-generation marketing campaign that contributed to a... View Article

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Our Services

We’ve got you covered in every aspect of the marketing landscape. Talk to our experts about what’s now, what’s next and what’s best for your brand.

What Our Clients Say

I think that what Starmark has brought to the table for us has been a holistic approach to our entire marketing campaign. From the creative aspect and content to analyzing the data to recognizing the types of customers we should go after...

- Lonnie Maier, VP, Enterprise Sales & Marketing, Crown Castle Fiber

Starmark has helped us look at our data and understand it, make smart decisions about how and when we're marketing to people, and through that helping us get better qualified leads in our funnel.

- Brandon Hensler, Executive Director of Public Relations & Marketing Communications, Nova Southeastern University

Starmark's knowledge of analytics and data has been very beneficial in our industry, because it's one of those things: you don't know what you don't know. What they brought to the surface was opportunities we didn't know existed...

- Phil Purcell, CEO, Marine Industry Association of South Florida

One of the benefits of working with Starmark is their focus on ROI and their reporting capabilities. So when we would be looking at leads driven from the digital, we could look at ROI, we could look at time; we could do anything in order to optimize our campaigns.

- Joan Sparks, Director of Marketing, Tyco Retail Solutions

News and Awards

6 Ways to Boost Creative with AI

You might be living under a rock if you haven’t been hearing all of the buzz about generative AI. It’s…

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Surviving the looming data cookie crunch

While companies fight through pandemic turmoil and consumers spend more time with their devices, technology platforms are focusing on future…

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Models can help flatten your business losses curve

Reprinted from South Florida Business Journal. As the curve of Covid-19 cases rose, businesses’ losses also increased. And throughout this…

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CDP is more than an acronym, it's a company asset

Reprinted from South Florida Business Journal Just when we’re all getting comfortable with using CRM (customer relationship management), is it…

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