ETIP #205

The #1 Way to Improve Facebook Ads — Split Testing

The #1 Way to Improve Facebook Ads — Split Testing

Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution for you — Split Testing.

The #1 way to improve the reach and effectiveness of your Facebook Ads is with split testing. Facebook now provides advertisers with the ability to manipulate multiple variables within campaigns and identify which combination of factors yields the best return. What does this mean for you? Better business and bigger bottom line.

Split testing (also referred to as A/B testing) is a method for comparing multiple versions of ads to measure which ads perform best for the specified objective. Advertisers can manipulate images, titles, text, CTAs, target audiences, and more. Split testing not only helps companies understand which ads are performing best, but also which markets are most receptive.

Although split testing may cost more upfront, its primary benefit is increased ROI, which is what all companies strive for. By spending slightly more time and money at the beginning of a campaign, companies can save thousands of dollars on under-performing ads.

What are you waiting for? Improve your return and start Facebook Ad Split Testing today!