ETIP #204

7 reasons why your business should enhance its LinkedIn company page

7 reasons why your business should enhance its LinkedIn company page
With over 400+ million users worldwide, LinkedIn is the leading professional networking community featuring the largest localized platform to share industry updates, career opportunities and company information. However, many companies are not maximizing its greatest potential. Is your LinkedIn Company page optimized for success?
  • Stand Out Against Competitors. Your company profile is your chance to shine in the spotlight and while providing valuable company information and industry updates to your followers, this is your opportunity to differentiate from the competition.
  • Attract High-Quality Leads. LinkedIn is a powerful platform to attract those highly coveted leads whether customer related or employment prospects looking for new opportunities!
  • Increase Brand Awareness & Exposure. Consider premium membership to increase your visibility on LinkedIn news feeds, expand your network reach, create deeper engagement with contacts, and search more precisely for qualified candidates for the organization.
  • SEO. Did you know that LinkedIn business pages perform extremely well in company / industry searches?
  • Go Viral. With striking headlines, sponsored posts allows you to target your ideal audience with ease.
  • Improve Performance Goals & Strategy. LinkedIn offers companies the ability to measure important metrics within the platform. Are you syncing up your business goals with the #1 business channel?
  • Strengthen Company Culture. Encouraging employees to use the like, comment, and share buttons to promote company updates improves the brand’s identity internally as well as to the public.