ETIP #23

Ads on Facebook Make It Easy to Hit Your Target Audience

Ads on Facebook Make It Easy to Hit Your Target Audience
Placing ads on Facebook and/or LinkedIn is certainly worth a try. For a relatively low budget of a few hundred to a few thousand dollars, you can test these social media waters. And you can choose the pay-per-click or CPM (cost per thousand impressions) plan. As with marketing on any channel, the more effectively you can match your company’s message to the audience, the better return on investment you are likely to get. That’s the benefit of advertising on Facebook and LinkedIn. For example, if you are a recruiter and provide products and services to job seekers, LinkedIn appears to be a worthwhile tool to implement. Likewise, both LinkedIn and Facebook allow you to narrow your audience based on certain demographics. With LinkedIn, you can choose geography, job title and industry. With Facebook, you can pinpoint members based on geography, interests, political affiliation, religion, marital status and more. This is one of the best ways to work the social media phenomenon so that it works for you.