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All Paid Media Deserves a Benchmark
How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.
No matter the medium or the industry, there is an industry average for the way promotions should perform. As you plan your next campaign, it is important to seek out these figures and set goals. Prior to launch, you should forecast, document and reach a consensus around things like the average CTR (click through rate), bounce rate, and leads/conversions for your industry. These benchmarks give you something by which to judge your progress and help keep you on the road to success!