Anchor Text: Link building done right
Anchor text is the visible text of a link. Although it may consist of just one or two words, what your anchor text says when linking back to your site is a very big deal. A huge deal. Colossal. But also very easy to do right.
The power of anchor text lies in how high your website will rank in search engine results. And this is based on the hyperlinks that connect to you from other people’s sites, not your own. This is called link building. Link building starts with choosing the best keywords that relate to your business. Then, whether you are requesting links from other sites, submitting to directories or buying links (and be careful who you buy from), you have to choose the right anchor text.
Think of anchor text as your call to action.
“Click here,” for example, is just about the worst anchor text to be associated with –unless your company’s name is “Click” and you sell “here.” For an example of what we mean, try this: Search for “Click here” on a search engine. The number one result is Adobe Acrobat. That’s because thousands of websites prompt users to download Adobe Acrobat Reader in order to view a PDF, with the anchor text “Click here.” Because of this anchor text, the search engines have now come to associate that phrase with Adobe’s site. This is a key example of how important it is to have the right anchor text for your inbound links in order to increase your visibility in the search engines.
On the other hand, having the exact same anchor text on all of your links may not be the best approach, either. Try mixing it up by adding a word, changing from singular to plural, or stemming a word differently. Easy, right?
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