ETIP #261

Branding at a Glance

Branding at a Glance

With distracted consumers encountering visual noise from every angle, making sure your brand passes the glance test is more important than ever.

The ascendency of social media got brands thinking small, and now many companies are paring down design flourishes in favor of logos based on great color and typography.

After all, if a consumer on her smartphone in the snack food aisle can’t identify you out of the corner of her eye, she’ll happily leave the store with Brand X crackers instead.

It’s time to revisit your brand through that consumer’s eyes. Because, all branding philosophy aside, logos exist for one simple reason: to make it easier for people to find and buy from you.