ETIP #246

Does your business plan include voice search?

Does your business plan include voice search?

Let’s face it, voice search is the fastest growing type of search technology as evidenced by the fact that approximately 55% of teens and 41% of adults use voice search daily. With these numbers increasing every day, businesses need to take notice because it’s faster, hands-free, and most importantly, sooooooo cool!

Very few people type the way they speak. When you type a query, you tend to do so with “caveman speak”, focusing on the keywords of your search. For example, when we are looking for a nearby lunch place we may type “lunch tacos 33301”   however, when using voice search, you approach the query as if you were speaking to someone; “Looking for a lunch place that serves tacos in downtown Fort Lauderdale.” With that said, how should businesses plan an SEO strategy for voice search?

  • Long-tail keywords are new (again)! Although the beloved short-tail counterparts will never go away, long-tail keywords play a significant role now more than ever.
  • FAQ pages on your website are invaluable tools since voice search queries begin with “What,” “How,” “Where,” “Why,” “Who,” and “When.”
  • Schema markup is not only the most valuable tool to boost your website in the search engine results pages (SERPs) but plays an integral component in the evolution of voice search in that websites should include as much context as possible for users searching for content.

Voice search is growing by leaps and bounds on a daily basis! Is your SEO strategy ready for the next generation?