ETIP #232

Are businesses reaping benefits from Instagram?

Are businesses reaping benefits from Instagram?

It’s plain and simple: Instagram came to life to give us (and our businesses) the power of visual storytelling.

When we first wrote about Instagram four years ago, total users were 15 million and now, with more than 500 million users actively engaging on the platform, Instagram has become a global community juggernaut leveraged by businesses as well as individuals, each sharing compelling visual inspiration in a medium that allows images and videos to take center stage!

Profits growing! Businesses have caught on and are reaping the benefits of adding Instagram to their channel mix:

  • Reach: According to, Instagram brands enjoy engagement rates of 4 percent while Facebook and Twitter offer less than 0.1 percent. 70 percent of Instagram users report having looked up a brand on the platform and 62 percent of users follow a brand on Instagram.
  • Storytelling: A picture is worth a thousand words.
  • Brand Building: Humanizes and personalizes the brand while building trust.
  • Engagement leads to conversion.

Surprisingly, only 36 percent of marketers harness the potential of Instagram compared to 93 percent who engage with Facebook. It’s never easy to build a loyal, engaged following in any channel, but with the right approach, tools and creativity, your business will be “snapping” up the profits! Get the picture?