ETIP #224

Creating Compelling Mobile Ads with Facebook Canvas

Creating Compelling Mobile Ads with Facebook Canvas
As a society driven by instant gratification and the need for fast information, we spend a good chunk of our time on our phones saying “bye Felicia” to sites that aren’t mobile-friendly. For businesses that survived (and those that didn’t), “mobilegeddon” proved how critical it was and is to have a mobile-friendly site. Facebook understands this too. In June 2016, Facebook reported 1.03 billion daily active mobile users with 56.5% logging in ONLY from a mobile device, a wake-up call for advertisers to leverage paid and earned media for mobile optimization. For us, there’s nothing more frustrating than seeing a really cool ad on Facebook, tapping it and then waiting for what feels like an eternity for the page to load or worse, realizing the site isn’t mobile-friendly forcing us to pinch and zoom. Hence, Facebook introduced Canvas ads — an interactive, full-screen, immersive mobile ad that loads instantaneously within the app. Facebook designed Canvas to help businesses tell digital stories and showcase their products in a mobile-friendly way. It’s a game changer, loading 10 times faster than the standard mobile site. At first glance, it looks like a standard Facebook ad, but don’t let this fool you! There is a “Tap to Open” button, unleashing the Narnia of all Facebook ads. Canvas ads open from the the newsfeed to a full-screen experience of videos, tilt-to-view panoramic images, carousels, call-to-actions, and text. Bring your organic and paid content to life with Canvas ads in a fast-loading, instant gratification environment! Your website visitors will thank you!