ETIP #131

Creating Social Hubs

Creating Social Hubs
By now, your brand has most likely established its social media presence. You’ve turned to every platform that will help expand your business. You’ve added trendy social media icons to your main website, hoping this will be enough to build your following. But the truth is, keeping up with a company’s collection of social media outlets can exhaust any consumer. This is why your brand should consider organizing your social media channels into one central area on your website, called a “social hub. Social hubs give your website visitors a live snapshot of your most recent social media activity, filtering feeds by channel. Check out this example from Nova Southeastern University. Implementing social hubs is especially effective if you’re able to produce unique, differentiated content for each social media platform. Engaging YouTube videos, blog posts, Twitter feeds, and Facebook photos all help prove that your brand has a message to share at all ends of the social spectrum. Housing these platforms in a central hub is a more visual indication of your brand’s social status. Social hubs also eliminate a step, allowing users to follow, like, or join a channel in one click, instead of cluttering their browsers with new tabs. This helpful feature also enables users to interact or comment on social sites straight from the hub itself. So if your brand is always on board with the latest marketing trends and dedicated to frequent, relevant posting and engagement, social hubs should be on your radar.