Make essential experiences more portable with AR and VR
We’ve discussed why it’s important to update your brand style guide to move into new technologies in a more brand-consistent way. And in the case of augmented reality and virtual reality, these two storytelling media can actually make core elements of your brand experience far more portable in ways that outclass any previous technology.
For instance, if your theme park’s brand experience is designed to be thrilling for your visitors, it’s now possible to deliver that experience to your potential customers in an augmented or immersive way. Just think about it, when’s the last time you, as a consumer, experienced a thrill from something you heard on radio or read online?
As with video storytelling on social channels, it’s important to evaluate what elements of your brand experience have eluded easy capture in other media – and how AR and VR can help bring them to life.