Google Marketing Live 2025 in Under 15 Minutes

At this year’s Google Marketing Live 2025, the search leader is going all-in on AI updates that stand to change how digital ad campaigns are created, placed, optimized and managed. Translation: your team has some exciting new tools in our toolbox.

AI-Powered Ads in Search

Google is integrating ads into AI Overviews and the new AI Mode on Search. These placements aim to present ads as helpful suggestions within AI-generated responses, enhancing user engagement.

The New ‘Power Pack’

A revamped campaign suite combining Performance Max, AI Max for Search, and Demand Gen to maximize reach and performance across Google’s platforms.

AI Max for Search Campaigns

A new campaign type that dynamically crafts and matches ad creatives to search intent using real-time AI.

Smart Bidding Exploration

This feature leverages AI to analyze various signals, predicting conversion likelihood and adjusting bids accordingly, thus uncovering new high-performing queries.

Proactive AI Agents

Google Ads and Analytics will now include intelligent agents that detect issues (like missing tags) and recommend instant fixes.

Creative Tools: Veo & Imagen

Advanced generative AI for video and image creation from simple text prompts — ideal for faster, more efficient ad creative production.

AI-Enhanced Shopping Experiences

New features such as virtual try-ons and live price tracking integrated into Search for richer customer engagement.

More Granular Reporting

Performance Max campaigns now support channel-level insights, offering a clearer view of cross-platform performance.

What This Means for Your Campaigns

As your digital partner, we’ll be incorporating some of these new tools and features into your campaigns to enhance performance, improve efficiency, and stay ahead of the curve. Our goal is to ensure you benefit from the latest advancements in AI-driven advertising.

Let’s discuss how to leverage some of these new tools! Reach out to Starmark now.