In addition to sharing our eTips across the social networks, you can subscribe to these essential marketing tips to keep you informed of emerging trends from print and PR to mobile and digital!
Increase conversions with Google Website Optimizer
With this free testing tool from Google, you can turn your website into a conversion dynamo. Google’s Website Optimizer divides visitors to your website into different groups, presenting each a version of your website in order to track how they interact to your site. You can do simple AB Tests that compare just two or three pages, or complex multivariate experiments.
Website Optimizer figures out which pages and/or elements (i.e. headlines, graphics, text) on those pages are most effective at producing the outcome you’re looking for, whether it’s getting them to stay on the page for a length of time, increasing opt-ins, and so on.
It’s easy to set up; all you need is a website and web browser. Again, the tool is free, but the benefits are priceless — such as increasing conversion rates, decreasing visitor bounce rates and increasing visitor satisfaction. You’ll also eliminate the guesswork from website design with real stats you can understand. If only Google could optimize all aspects of our life.