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Use keywords in your headline tags to improve search rankings
Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).
Any text within such headings is given priority treatment by the search engine algorithms that search for keywords. For example, the H1 tag should accurately and briefly describe the content of the web page that follows. It should also contain your main keyword. That doesn’t mean that the lower end H4, H5 and H6 are throwaways, though. Make sure all of your heading tags are keyword rich, and your website will be on its way up the rankings ladder.