ETIP #128

Leverage social media for SEO results

Leverage social media for SEO results
For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a vital tactic for claiming high Google rankings. The decentralization of media and the rise of consumer review sites like Yelp mean that companies must be ever vigilant of what potential customers might find on the Internet. While it’s often impossible to have a critical blog post or negative review removed from the results of a Google search, you can use SEO strategies to push those results farther down and onto a different page. Your company’s social media accounts on Facebook, SlideShare, YouTube and LinkedIn can dominate the top of Google search, as well as flood the web with positive information. Company blogs that are frequently updated can also capture the attention of Google’s bots and rank above negative search results. Even individual photos posted and strategically titled on a site like Picasa, or a single Tweet with the right keywords, can rise to the top of a Google search. If you find that a search on your company’s name returns an unflattering impression, don’t despair. Reach out to Starmark’s SEO experts, we can maximize your social media influence and push negative comments out of sight!