ETIP #18

Make Your Brand The Next YouTube Star

Make Your Brand The Next YouTube Star
With just a camera, a microphone and software that you probably already have on your computer, your company could become a viral Internet sensation. At the very least, you can engage with consumers on another plane by creating YouTube videos related to your products. Think of the popularity of Blendtec’s “Will It Blend” videos, in which a host in a lab coat and goggles “blends” golf balls, glow sticks and other unusual items in a Blendtec blender in order to prove its power. Your YouTube video doesn’t have to have the humor of “Will It Blend?” to be effective (unless that’s what you want), nor does it have to have 10 million viewers, or a huge budget. But do make it interesting, and make sure it’s short enough to hold your audience’s attention. Another mandatory: Keyword tagging. Tagging your video with appropriate keywords allows search engines to better find you. Make sure they are relevant to your content, include your company name, and include adjectives and category descriptors. Now, let’s make magic.