ETIP #163

Online Reputation Management at your Fingertips

Online Reputation Management at your Fingertips

You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more. And beyond social media and blogs, you must consider the conversations and reviews being posted about your company on sites like Yelp, Urbanspoon, Citysearch and dozens of others.

Keeping track of all these comments and determining sentiment can be a full time job on its own, let alone figuring out how to respond and making the necessary business adjustments.

Fortunately, there are online reputation management tools available that can automate much of the work for you. The products run the spectrum from simple, free products to more expensive systems that provide abundant detail. Starmark can provide sentiment and reputation management tools that include monitoring and reporting of blogs, forums, social and news sites. Our alert system is triggered if there are quick, dramatic percent or volume changes. Our system provides scoring and ranking of the sources, trend tracking over time, and can be customized to the needs of your business.

Want to learn more about your company’s online reputation? Call Starmark today.