ETIP #15

Make your page title speak volumes

Make your page title speak volumes
That web page title in the top bar of your web browser may be something you regularly overlook as an Internet user, but search engines know its true importance. In fact, they have placed a great deal of trust in what you put on the page title, and it’s a high-ranking factor in current search engine algorithms. When it comes to Search Engine Optimization (SEO), simply using “Home” or the name of your company is not good enough. Make good use of this piece of web real estate with a specific title that accurately states what that page is about. For example, instead of “Acme Tile,” the page title should say “The East Coast’s Largest Italian Tile Distributor.” With a quick change to the Title meta-tag in your page HTML source, this tells a search engine spider what that page is about in a concise way that will also look good on a Search Engine Results Page (SERP). Yes, search engines do judge a book by its cover.