ETIP #191

Keep a Pulse on your Performance with an Executive Dashboard

Keep a Pulse on your Performance with an Executive Dashboard
An executive dashboard has become a very useful tool to help keep executives and key stakeholders abreast of the company’s ongoing performance for a specific effort or for the organization as a whole. In a nutshell, dashboards are a visual representation of performance that gives executives a quick and easy way to view results in real-time. The single most important factor to consider when developing a dashboard is making sure to measure the right Key Performance Indicators or KPIs. These are the metrics that your company or organization considers to be an indicator of your performance or market standing and can range from a simple click through rate (CTR) to more complex financial factors such as revenue and ROI. In any case, these metrics have a strong bearing on how success is measured and communicated to those they mean to serve. When developing a dashboard for your company, the most important question to answer within your organization is “What variables do we use to measure our success?” Answering this important question internally will be the key to achieving visibility into your analytics and metrics and start you on the road to success. After all, how do you know if you are winning the match if you can’t see the score?