ETIP #165

Are You Prepared to Meet the Next Generation on Video?

Are You Prepared to Meet the Next Generation on Video?
It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic? Millenials are flocking to platforms that successfully marry social media with storytelling and allow for social sharing. For example, video-sharing mobile apps such Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations. Considering that millennials are estimated to comprise half of the U.S. workforce by 2020, it’s crucial for businesses to learn how leverage this trend and tap into this growing market. Do you want to learn more about how your business can achieve social video success? Contact the social gurus at Starmark.