ETIP #21

Promote yourself in bulk with group discounts

Promote yourself in bulk with group discounts
If your company sells products or services online, you can increase your visibility by offering discounts to relevant associations, trade organizations, and people with popular blogs or e–newsletters. Approach these groups and offer a discount on the purchase of your product or service to their members and subscribers. For example, if you sell Italian kitchen cabinets, a builder’s association or interior design blogger might be interested in offering their members a discounted price. The call to action may be something like “For the next 30 days, use code ITAL at checkout,” or an automatic link to a specialized portion of your website. While some of the larger e-newsletters, such as Daily Candy, charge for this kind of advertising, there are many opportunities to reach a targeted audience for free. They’ll appreciate the mutual validation. And you’ll appreciate the “free.”