Tag and social bookmark your blog
You’ve probably seen their little icons at the bottom of many websites and blogs. I’m talking about digg, del.icio.us, reddit and countless others. These are all social bookmarking sites, and they are a great tool to supplement your social SEO practices.
When a person adds a blog she likes (such as your blog) to her Favorites or Bookmarks via her web browser, only she knows it’s there. However, when she adds it to her social bookmarks by clicking on the digg icon at the bottom of the page, she has just shared that blog (your blog) with the world. And millions of people are using social bookmarks, so that’s quite a big world you’ve just given yourself access to. The reason social bookmarking is a great supplement to SEO is that people can find and bookmark web pages that have not been noticed or indexed by web spiders (see A spider simulator helps you market to search engines). And the more you’re bookmarked, the higher you’re ranked. Given this propensity, the more you bookmark the better off you are as well.
From a user’s standpoint “social bookmarking” allows the users to collect, search and sort all of the bookmarks they deem important. This also, in essence, profiles much of their likes and interests in one common area as well, so the importance of these sites is phenomenal. And in a day and age that “profiling” is often time seen in a negative context, social bookmarking will also highlight you as more of an expert within a category given the amount of bookmarking that you’ve done within a given subject.
When you add a blog to a social bookmarking site, you will be asked for the URL, a brief description and certain keywords to tag it. This tagging system helps the bookmarker organize their bookmarks — it also makes your site searchable by keywords. Use as many tags as you like, but make sure they are relevant and accurate. After all, everyone will be judging your bookmark by its cover.
Read our Social Bookmarking & Sharing Cheat Sheet