ETIP #264

‘Tis the Season for Mobile Conversions

‘Tis the Season for Mobile Conversions

If your website doesn’t accommodate a mobile-first design approach, then you missed the mark this holiday season. According to Adobe Analytics, smartphones and tablets will account for over 54% of all website visits for e-commerce retail sites, making the importance of a mobile-first approach more important than ever.

Even if your site is not transactional, marketers from all business segments should use the mobile influx during the holiday season as learnings and goals for their 2018 web redesign.

Mobile has the most limitations and forces you to you to prioritize content ruthlessly. Which is why it is critical for your business to have the crux of your content easily accessible to users who are in search of relevant content. In addition, mobile-friendly access plays a big part with SEO and Google rankings. As of 2015, Google penalizes websites that aren’t mobile-friendly or usable (link to etip about mobile geddon).

If your website is on Santa’s naughty list this year, start planning for your comeback with Starmark. Just remember that the best way to start a design of a site is to think about your users and then design it mobile first.