ETIP #33

Use direct mail to reach your clients’ mailbox as well as their inbox.

Use direct mail to reach your clients’ mailbox as well as their inbox.
Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing. When we have done this for our clients, we have seen as much as a 24% boost in the overall return. You can even make excellent use of the medium by delivering a tactile, dimensional or scented piece – reaching consumers on a more sensory level, something the Internet can’t accommodate. If done right, direct mail can be a valuable part of your marketing mix. And the more you touch your consumer – and the more integrated channels you use – the better.