ETIP #172

Using Vine for Marketing

Using Vine for Marketing

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video.

Enter Vine.

It’s a mobile service that lets you capture and share short-form videos of 6 seconds or less. If haven’t considered using Vine in your marketing efforts, here are some additional reasons to re-examine your strategy.

  1. Visual content significantly boosts content marketing success.
  2. Low-tech approach is user-friendly for all.
  3. Brand Vines are shared four times more than other online videos.

Vine offers a great opportunity for branded content. All companies with a social media platform should consider using. Remember, don’t forget to use hash tags so others can find your video and don’t try to cram too much in.