May 6, 2010

Bring Your Kids to Work Day

Bring Your Kids to Work Day
The children who participated in Starmark’s Bring Your Kids To Work Day experienced first hand what its like to work in an integrated communications agency. Starmark put them to work as junior account coordinators (tiny, really) for a popular toy company. The kids had to do the following:
  1. Understanding: Explore the company’s website and describe what they liked about it.
  2. Research: Find ‘fan’ videos for the company on You Tube and document what they liked
  3. First-hand Experience: Play with the product
  4. Concepting: Make an Ad for the product.
Here are a few photos from their day on the job.