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Dec 3, 2014
Position Fort Lauderdale as the international marine hub to the world.
Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products.
The Marine Industries Association of South Florida (MIASF) hosts the Fort Lauderdale International Boat Show annually. MIASF is the largest trade organization in the southeast United States dedicated to promoting and growing 136,000 marine industry jobs and driving an economic output of $11.5 billion regionally.
Starmark was tasked with helping to showcase the rising international scope of MIASF and the Boat Show by highlighting the substantial job growth for the marine industry and economic impact in the South Florida region. These efforts included supporting the first-ever Marine Industry Job Fair, designing print and digital ads, creating original art work for display, VIP invitations and credentials, promotions highlighting impressive marine-related statistics, and garnering extensive media coverage.