Sep 3, 2003

Starmark Offers Prescriptions for Maximizing Copywriter Productivity at DMA Conference

Starmark Offers Prescriptions for Maximizing Copywriter Productivity at DMA Conference

Roger Sakolove, Senior Copywriter with Starmark International, a full-service corporate branding and marketing communications agency, was among a group of marketing experts invited to speak at the Direct Marketing Association’s (DMA) recent DM Summit held August 21, 2003 at the Westin Hotel in North Fort Lauderdale. Sakolove led a seminar session for advertising and marketing executives entitled, At a Loss for Words? How to Get the Most from Your Copy(Writer).

Pictured here from left to right are Cesar Melgoza, President, Geoscape International, Inc; Alin Jacobs, Vice President Creative Strategies, Nordis Direct; Margaret Grisdela, President, Inc; Tracy Lamb, Marketing Director, Levenger; Roger Sakolove, Senior Copywriter, Starmark International; Jonathan Gouthier, Gouthier Designs; and Jeff Zbar, Columnist on Business & Technology, Sun-Sentinel.

Sakolove, who recently spoke at the DMA’s Strategies for Success series, has been a copywriter and strategic marketer for more than 20 years. During his tenure with Directech/eMerge, a Boston-based B2B direct marketing agency, he delivered many seminar presentations, including the prestigious Butterworth copywriting lecture, for the New England DMA chapter.

Starmark International specializes in the seamless integration of multiple marketing disciplines branding, advertising, Internet development, direct response and public relations among them toward the effective fulfillment of client business goals. Originally founded in Chicago in 1978, Starmark was the first company named to Inc. Magazine’s List of the 500 Fastest Growing Privately Held Companies for five years in a row. Now headquartered in Fort Lauderdale, FL, Starmark combines a team-focused approach to client service, creativity, time-tested business acumen and technological know-how to help clients succeed in today’s fast-paced global economy.