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Jun 11, 2013
SFIMA to explore the Digital Side of SeaWorld Antarctica
Starmark’s valued partner and kindred visionary Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will speak at the June SFIMA event from 6:30 – 8:30 p.m. on June 13, at the Museum of Art | Fort Lauderdale.
Ross will describe how digital played a key role in getting people to “follow the freeze” to the new SeaWorld Orlando attraction Antartica: Empire of the Penguin. He will discuss how SeaWorld Orlando converted followers to digital brand ambassadors, and how creating a centralized web experience can immerse advocates and attract new fans.
This innovative experiential marketing campaign generated exceptional awareness in 10 of SeaWorld Orlando’s major U.S. feeder cities for the attraction’s May 24 opening.
