Razors Revenge: Brand-crafted social status updates for NSU Starmark Innovation Lab
Starmark patent-pending FanWise social reward technology has been deployed on the campus of Nova Southeastern University, in the form of Razor’s Revenge – an arcade-style claw machine filled with NSU schwag.
Students earn a credit to play Razor’s Revenge by posting a specific, brand-crafted social status updates from their mobile devices on Facebook or Twitter. The NSU marketing team writes the posts that the students share, promoting campus events, boosting NSU hashtags, and expanding the reach of other announcements.
This video shows Starmark’s patent-pending FanWise technology at work.