Amelia Island CVB Behind the Scenes: Bringing “Find Your Unwind” to Life
Developing a high-end, multi-target campaign concept is just the beginning—bringing it to life flawlessly across every touchpoint is where strategy becomes reality. To launch “Find Your Unwind” for the Amelia Island Convention & Visitors Bureau (AICVB), Starmark led end-to-end concept development, management, strategic planning and roll out, turning a big idea into a captivating, market-defining campaign.
The Production Blueprint from Concept to Roll Out
Bringing “Find Your Unwind” off the drawing board and into the world meant turning a big brand promise into a living, breathing experience across every touchpoint. Before rolling the camera, Starmark expanded the core brand concept into tailored messaging pillars. Whether speaking to families, couples, multi-gen, wedding or group meeting planners, AICVB’s target audiences received a version of “unwind” crafted specifically for them.
With the framework established, we initiated a production partner selection process—an in-depth search to find the right director and crew who could authentically capture the unique essence of the campaign. From there, our in-house producer and account service team developed a comprehensive master video and photography production plan, aligning key milestones, team responsibilities, vendor coordination, and deployment dates that aligned with media placement specs and contextual targeting goals across every channel to set the foundation for a flawless launch.
Capturing the Light, Crafting the Story
Bringing those stories to life meant heading on location for a full week of shoot days across Amelia Island. The Starmark team managed every detail from start to finish—scouting locations, managing crews and talent, and capturing the soft, natural light of dawn dunes and golden-hour Spanish moss.
Back in the studio, our creative team led post-production, custom-color grading photography and video footage, licensing music, and editing video cuts and print layouts to align perfectly with placement specifications. The result was a comprehensive, multi-channel toolkit spanning high-impact print ads, mobile-first social content, videos and digital assets.
Strategic Alignment and Account Leadership
Bringing a campaign of this scale to life required constant orchestration. Through regular status check-ins, tight budget management, and proactive timeline tracking, our account lead team kept every moving part on track—ensuring that every asset arrived on time, on budget and ready to make an impact.
Starmark’s behind-the-scenes production brought together:
- Comprehensive master scheduling and project roadmap
- Tailored messaging frameworks for targeted visitor segments
- Complete video, photo and digital asset production and roll out
- On-location efficiency
- Rigorous budget and timeline management
The result was an effortless execution that allowed “Find Your Unwind” to enter the market with maximum impact, visual cohesion and measurable momentum, as evidenced by the campaign’s results so far.
Additionally, “Find Your Unwind” has already garnered a Telly Award, and a Flagler Award at the Visit Florida Governor’s Conference on Tourism.
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