A 4-Day Immersion Reaps ROI for
Azul Beach Resort Riviera Cancun Case Study
THE OBJECTIVEAzul Beach Resort Riviera Cancun wanted to increase awareness among moms for the resort’s family-friendly amenities and activities.
OUR SOLUTIONWe’ve developed a network of today’s top social influencers, content creators, bloggers, and non-traditional media to curate impactful marketing content. This partnership program includes a strongly routed relationship with Macaroni Kid, a nationwide network of family-oriented websites and newsletters. To achieve the goal of our client Azul Beach Resorts Riviera Cancun, we arranged for the resort to host the Macaroni Kid Silver Daisy Boondoggle, an annual immersive trip for 50 of the network’s top publishers.
This group of publishers posted videos, photos and articles raving about their 4 days and 3 nights in luxury and splendor. With the hashtag #MKGoesAzul, their fans followed the event in real time, including resort beauty shots, daytime and nighttime resort entertainment, and the picture-perfect food and drink and even a behind the scenes sneak peek at the new Nickelodeon Resort Riviera Maya (coming soon).
THE OUTCOMEThe Macaroni Kid influencers were prolific in their content. The strategy we concepted, negotiated and executed included four national articles about the experience, plus local media coverage by all of the attending publishers. They created 1,821 social media posts across all platforms, and we ran two months of digital advertising in multiple locations.