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The Forbes Company Starmark Creates Immersive Digital Experience for Waterside Shops

Waterside Shops is the Gulf Coast’s premier shopping and dining destination, where the finest names in luxury retail and fashionable lifestyle stores are set amid a lush landscape of 30,000 tropical plants and flowering shrubs, a 550-foot-long hand-laid rock wall punctuated by cascading water, and dramatic lighting features.


The Forbes Company, owner and manager of the mall, sought to establish the 60-plus shops and restaurants destination as a luxury fashion leader.

The Starmark team translated the immersive physical experience of the mall into an online experience, encouraging customers to think of Waterside Shops first when they think of luxury shopping. The new website offers optimal viewing for shoppers using a desktop, tablet or handheld device. Online users will find the latest fashionable news and events along with information on chic eats and concierge services. The “Trend Spotter” on the homepage showcases look books and videos for fashionistas to explore. Waterside Shops lets you indulge in the extraordinary while you delight in the everyday, and the website delivers that experience as well.