Operation Lift Hope Where there is hope, there is help
Operation Lift Hope is a community initiative uniting leaders from Fort Lauderdale’s business, government and social agencies in an effort to improve homelessness in South Florida. By leveraging a set of diverse experiences and creating a stronger, more caring community, Operation Lift Hope is working to literally lift hope for homeless families, veterans and individuals.
The Starmark team joined forces with Fort Lauderdale Mayor Jack Seiler, County Commissioner Chip LaMarca, Andy Mitchell, President of Fairwinds Group, and other community partners to clearly identify the organization’s positioning. To support this positioning, Starmark developed a brand mark and brand messaging. The new Operation Lift Hope branding and positioning was revealed as a fully integrated creative campaign, which consisted of a new website, OperationLiftHope.org; print advertisements; emails; a television spot; a PR fundraising kit; and print collateral. These campaign elements are being used as promotional tools for the Inaugural Gala, which was held on the evening of September 25th, 2015 at the Broward County Convention Center.
“Starmark has done a remarkable job with the Operation Lift Hope effort. Their creative staff has been amazing to work with as they developed the complete launch package in record time. Starmark leadership sets the tone that creates the “customer first” atmosphere while demanding personal excellence in all transactions regardless of the team players involved. This teamwork environment brings the best out in people resulting in top tier creative content achieving all objectives and delighting the customer in the process.” — Andy Mitchell, President of Fairwinds Group and Chair of Operation Lift Hope.
To broadcast its mission, Starmark was asked to redesign and expand the Operation Lift Hope website. Using Agile methodology, Starmark roadmapped the project and identified business objectives, goals and success criteria. Production was quickly underway and the result is a modern and user friendly website built to support the fundraising efforts, showcase the extent of the partners’ collaboration and generate greater public awareness.
“Starmark has done a remarkable job with the Operation Lift Hope website. Their creative staff has been amazing to work with as they designed and produced the new website in record time.”
To learn more and to get involved, visit OperationLiftHope.org.