Show Management How do you reposition THE largest international boat show? Tell the world they’re number one!Show Management, producers of the Fort Lauderdale International Boat Show (FLIBS), has turned to Starmark to create a new brand mark, website redesign and strategic media campaign for this year’s event.
Print Advertisements, Radio Scripts & Light Pole Banners to Reposition Show Management’s FLIBSStarmark has repositioned FLIBS as the “#1 Boat Show on the Planet” with a new campaign that includes print advertisements, radio scripts and eye-catching downtown “light pole banners.” Approximately 1,000 exhibitors from the leading marine companies worldwide display boats, superyachts and accessories on land and in water at seven site locations during the Boat Show.
This year’s 56th annual event is November 5th through November 9th. The show is owned by the Marine Industries Association of South Florida and produced by Show Management. Starmark currently manages the marketing and public relations initiatives for the Marine Industries Association of South Florida and supports coordinating messaging for both organizations.Visit FLIBS.com for more information.