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Palm Beach North How to unite 10 Communities in the Northern Palm Beach County under one Brand – Palm Beach North
Northern Palm Beach County, a distinct 10-municipality regional corridor is located within Palm Beach County, Florida. Geographically the largest county in the state of Florida, Palm Beach includes the municipalities of Mangonia Park, Riviera Beach, Lake Park, Palm Beach Shores, North Palm Beach, Jupiter, Jupiter Inlet Colony, Tequesta, Juno Beach and Palm Beach Gardens.
Beth Kigel, President and CEO Northern Palm Beach County Chamber of Commerce assembled a team to consolidate the brands and develop a shared vision. Once they decided on a new name to identify the region, Palm Beach North, Starmark was charged with creating a new brand identity that would highlight the area’s industry, education and lifestyle.
“The creative is clean, crisp and embodies the spirit of Palm Beach North.”
Leveraging the agency’s new Agile philosophy, Starmark and committee roadmapped the way forward for the new brand gathering requirements from each committee member in a collaborative effort that allowed everyone to prioritize their needs for brand development including marketing assets and a new website.
The end result is a contemporary, multifaceted brand mark shaped like a gemstone representing the region with each municipality denoted by a different color united under the common tagline, “Florida’s Prosperity Coast” encapsulating the unique blend of business growth and eco-friendly lifestyle in the region.
Once the new brand was established, Starmark and committee developed a launch strategy to introduce the new brand with the teaser “Are you Palm Beach North?” evolving to “I am Palm Beach North” and finally ending with “We are Palm Beach North.”
“We are thrilled with the results of our collaboration with Starmark who guided us on our road to a successful campaign that was picked up by all of the local media.”
Beth Kigel, President and CEO Northern Palm Beach County Chamber of Commerce states, “We are finally united under one brand, one mission and a new website too! The creative is clean, crisp and embodies the spirit of Palm Beach North.”
Are you Palm Beach North?