Goodbye Chilly and Hello Sunny New York City!
Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau (GFL) teamed up once again with a campaign that turned up the heat in NYC today, and they’ll do it again in London on January 22 and wrap up in Chicago on February 6. Designed to warm up the frozen north and drive visitation to Fort Lauderdale, the “Goodbye Chilly. Hello Sunny” special events will transform these cities into a tropical paradise for the day complete with palm trees, beach sand and Florida sunshine! Plus, a beach on wheels with bikini-clad sunbathers enjoying the day under the Florida sunshine!
GFL is riding the wave, so to speak, on this award-winning campaign after last year’s success with a similar incarnation entitled “Defrost Your Swimsuit,” which swept last year’s Flagler Awards and took home the highly coveted Best of Show honor.
The 2013 Hello Sunny campaign kicked off today in New York City at Rockefeller Center today from 8 a.m. to 2 p.m. with free ice skating during the entire time! The “skating party” featured bikini-clad ice dancers, easy breezy beach music, life size palm trees and beach umbrellas. Street teams gave away free sunglasses and a chance to win a free Fort Lauderdale beach getaway.
For those who cannot travel to these cities for a little fun in the Florida sun, you can download you very own “Defrost Your Swimsuit” app that allows you to upload your picture and watch as the ice melts away to reveal the new you at the beach!