Mar 5, 2020
Starmark Brings Home Gold at the 2020 American Advertising Awards Gala
Arts and Entertainment | Branding | Broward | Campaign | GFLCVB | Healthcare | Higher Education | JDCH | NSU | Tourism
Starmark was a big winner during this year’s American Advertising Awards (ADDY) Gala for Fort Lauderdale and Palm Beach County.
The team took home two Gold ADDY Awards and six Silver ADDY Awards. To top it off, two Starmark entries received Judge’s Choice Awards. All winning entries head on to the district competition.
Judge’s Choice Award Winners
Two Starmark entries were selected for special recognition by the judges for this year’s competition. The Judge’s Choice Awards go to work that a judge felt was particularly noteworthy and impactful.
Judge’s Choice: NSU Mission Possible Video
This blockbuster video celebrated the opening of NSU Florida’s Tampa/Clearwater campus with a story starring Drs. Kiran C. and Pallavi Patel as secret agents.
Judge’s Choice: Riptide Music Festival
Starmark put together an ambitious indoor/outdoor activation during the 2019 Riptide Music Festival for the Greater Fort Lauderdale Convention and Visitors Bureau. The interactive experience featured oversized playable instruments, DJ sets, a media lounge and a record wall full of cheeky album art alterations featuring all 31 municipalities of Broward County.
2019 Gold ADDY Awards
The team took home two Gold ADDY Awards — one for NSU Florida (Nova Southeastern University) and one for the Greater Fort Lauderdale Convention and Visitors Bureau.
Gold: Riptide Music Festival Activation
The Riptide activation selected for a Judge’s Choice Award also won ADDY Gold in the Ambient Media/Single Installation category. It now advances to judging at the district level of the competition.
Gold: The NSU Edge — Brand Essence Video
As part of the recent NSU Florida rebrand, Starmark created a video, The NSU Edge, to bring the new brand position to life for prospective students and the community. This entry won ADDY Gold in the Cinematography category.
We’re so proud of and excited about the great work we produced together this year. The big wins really add to our gratitude and pride.
— Kyle Fisher, Vice President, Nova Southeastern University Public Relations and Marketing Communications
2019 Silver ADDY Awards
The Starmark crew won six ADDY Silver Awards for Joe DiMaggio Children’s Hospital, NSU Florida and the Greater Fort Lauderdale Convention and Visitors Bureau.
Silver: Joe DiMaggio Children’s Hospital Catch the Love Campaign
Starmark’s work for the Joe DiMaggio Children’s Hospital won ADDY Silver in the Public Service/Campaign category. The Catch the Love Campaign is designed to showcase the impact of the hospital and attract new supporters.
Two Silvers: NSU Razor Mascot
Starmark helped overhaul and modernize the NSU mascot, Razor, in 2019. The mascot won ADDY Silver Awards for both Art Direction and Guerrilla Marketing.
Silver: NSU Razor Mascot Reveal Campaign
Starmark created a social campaign and video series highlighting the origin story of the character and building intrigue ahead of the Homecoming pep rally reveal event for NSU Florida’s updated Razor mascot. This entry won ADDY Silver in the Social Media Campaign category.
Silver: NSU Mission Possible Video
The Mission Possible video that won a 2019 Judge’s Choice award also received an ADDY Silver in the Film, Video & Sound — Non-Broadcast category.
Silver: Pride of the Americas Teaser Campaign
Starmark created a teaser campaign to promote Pride of the Americas, the inaugural Pride festival for North, Central and South America, to be hosted in Fort Lauderdale in Spring 2020. The teaser campaign took ADDY Silver in the Card, Invitation, Announcement Campaign Category.
We’re so proud that our work is making an impact in tourism, higher education and healthcare. It’s an honor to be recognized among the best in the area.
— Dale Baron, Starmark Executive Creative Director
About the American Advertising Awards
The American Advertising Awards, informally known as the ADDYs, is the largest creative competition in the advertising and marketing industry. Each year the competition receives over 35,000 entries. Winners at a local level proceed to district judging, followed by the national American Advertising Awards. Winning a national ADDY is one of the industry’s highest honors.
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