Dec 5, 2019
Starmark Wins 10 Marcom Platinum and Gold Awards in 2019 Competition
Azul Beach Resorts | Economic Development | GFLCVB | NSU | Social | Video | Website
After a strong 2018 showing, Starmark again took home a spate of MarCom awards in the 2019 competition.
MarCom Platinum Winners
The Main Las Olas Branding
Starmark took a Platinum award for The Main – Brand Platform, Naming and Brand Mark. This effort was created for Stiles Development to reflect the unity and duality of a a new residential/commercial development in the heart of downtown Fort Lauderdale.
The NSU Edge Brand Essence Video
Another Platinum award came back for the NSU Edge Brand Essence Video Starmark created for NSU Florida (Nova Southeastern University). This video demonstrates the university’s new brand position through a story of a young woman who develops the NSU Edge in the form of a Shortfin Mako.
Azul Beach Resorts A-List Campaign and Website
The “A-List” Campaign and Website for Azul Beach Resorts won MarCom Platinum. The campaign and site reposition the brand as an upscale Millennial destination and differentiate the A-List experience from the rest of the Karisma portfolio of properties.
Joe DiMaggio Children’s Hospital Catch The Love Fundraising Video
Another Platinum win came for the Catch The Love Fundraising Campaign Video created for Joe DiMaggio Children’s Hospital. This touching campaign video was created to help donors and supporters understand the impact of their gifts on children and families throughout South Florida.
FLL Airport Brand Awareness Signage
The Brand Awareness Signage for the Fort Lauderdale-Hollywood International Airport (FLL) took home MarCom Platinum. Starmark helped create clear signage to identify the destination as FLL and assist visitors from 185 countries establish a sense of place in Fort Lauderdale.
Greater Fort Lauderdale Weekend Getaway Instant Experience
The Facebook Instant Experience – Weekend Getaway for Greater Fort Lauderdale Convention & Visitors Bureau also won MarCom Platinum. This social experience specifically targets travelers with an immersive story of the perfect weekend getaway.
MarCom Gold Winners
Broward College I Can Campaign
MarCom Gold came home for the Broward College I Can Campaign. This summer campaign empowers students with more possibilities that they can pursue at Broward County’s largest institute of higher ed.
Elegant Hotels Experientialists Campaign
The Elegant Hotels Experientialists Ad Campaign also won MarCom Gold for its clever plays on the transformations the experiences of Elegant Hotels create for guests.
Azul Beach Resorts A-List Photography
Campaign photography for the Azul Beach Resorts A-List Campaign also won a Marcom Gold for capturing the feeling, uniqueness and experience of a resort specifically for its new Millennial target.
Nickelodeon Resorts Global Website
The final 2019 MarCom Gold came for the Viacom: Global Nickelodeon Resorts Website. This site for Viacom and Nickelodeon – one of the world’s largest entertainment brand and the world’s #1 brand for kids – creates a content-driven portfolio for global Nickelodeon Hotels & Resorts properties. The site captures the spirit and essence of the world’s only five-star Nickelodeon resort experiences.
MarCom Honorable Mention
Nickelodeon Hotels & Resorts Punta Cana Billboard
This :15 second animated billboard helped drive holiday bookings during the cold New York winter months. The playful creative stood out amidst the clutter in Times Square — and really made an impression on MarCom judges, too.
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. For more, visit marcomawards.com
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